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Becoming Self-Aware: Who Are You Competing With?

Without thinking too hard, make a list three people you aspire to be more like in life. While we can’t see your list, we’ll assume that you didn’t put your own name down. This was a bit of a trick setup, but it opens up the subject for this piece. What would happen if you stopped trying to mold yourself into another person and simply started to chart your own path for your ideal self?

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TOP PRODUCTS
Micro Cord Dispenser

$12.99

ITS Modular Practice Lock

$14.99

ITS Logo Zipper Pulls

$7.99 - $14.99

Boo Boo First Aid Kit

$39.99

ITS 10-4 Radio Pouch™

$35.99

  • ITS SHOP
  • TOP PRODUCTS
Micro Cord Dispenser
ITS Modular Practice Lock
ITS Logo Zipper Pulls
Boo Boo First Aid Kit
ITS 10-4 Radio Pouch™

How to Become a Next Action Hero

Most of us have some sort of to-do list floating around, whether it’s in our heads, a notebook or tracked through an electronic device. While many of the items are straightforward, some seem too large to tackle and often get pushed to the back burner week after week.

Add a Splash of Color with New ITS Logo Zipper Pulls!

Organization nerds rejoice! ITS Logo Zipper Pulls are now available in two brand new colors. We’re now offering Coyote and Red, in addition to our original Black and MAS (Modern Adaptive Sepia) colorways! These custom-molded and contoured rubber pulls are perfect for girth hitching to zippers, adding grip and style to your gear.

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